Is this because Duracell is a better battery? Let’s find out. So, while Energizer, by way of Eveready, has been around longer, Duracell has become the more popular brand. market share while the Energizer brand takes in around 28%. In terms of market awareness, Duracell owns the market. It wasn’t until 1964 that Duracell was introduced as a brand name. This new design required a different size battery, so pre-Duracell came up with the AAA battery. In the ‘50s, Kodak created the camera with a flash. They first produced batteries for military equipment, then over the years, they began to make batteries for various products. Mallory Company, which started manufacturing batteries in 1924. Since that time, Energizer Holdings produces Energizer batteries as well as Ray-O-Vac, Varda, and Eveready.ĭuracell has its origins tied to the P.R. Ralston Purina purchased Eveready in 1986, turning it into Energizer Holdings in 2000. Eveready kept its name for nearly a century before it introduced the Energizer in 1980. Energizer was founded in 1896 under the well-known name of Eveready Battery Company. Historically speaking, Energizer has been around almost 30 years longer than rival Duracell.
DURACELL VS ENERGIZER – INTRODUCTIONS, PLEASE
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